| | | | | | It is no secret that the world of consumer packaged goods (CPG) is under threat from multiple directions. In one corner, Amazon is slowly commoditising and white labelling goods to compete on its digital shelf spaces (as well as buying physical shelf space). In the other corner, niche startups with laser focus chip away at market share, as consumers continue to be attracted towards specific solutions, at the expense of the generic product lines CPG brands can be synonymous with. |
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| A message from our sponsors: |
| Over a fifth (21%) of consumers have boycotted a brand following a scandal or negative press |
| A brand crisis can have a massive effect on public perception. This recent YouGov Report Inside the Mindset of Brand Boycotters looks at what pushes consumers to boycott a brand, who these people are, and how to win them back. |
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| | Join us at Supercharged to check out the latest, most innovative technologies in the world of AI. Attend to improve your marketing efficiency, broaden your AI knowledge and future-proof your business. See website for more details and to buy tickets. Event date: Tuesday 4 July 2017, London | |
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| | | | | | | Travel - Digital Trends and Developments presentation by Econsultancy distills the most recent third-party data and trends, providing a guide to what's happening now in the sector and what you should be keeping an eye on. |
| The Customer Experience is Written in Data explores the growing role of data and analytics in marketing. With analytics capabilities falling behind the data available to marketers, organizations are dividing between those that recognize the importance of data analysis, and those that do not. This report, produced in association with Google, is based on a survey of more than 700 executives at B2C organizations with revenues of more than $250 million in 2016. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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