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Featured Blog article
Why your headlines are worth almost all your content marketing efforts (and how to improve them)
about 19 hours ago

There was a part of me that used to think that people cared deeply about how good a piece of content looked, how it was written and what it had to say. I’m sure some people still do care about these things, but let’s not kid ourselves that they are a majority. 

My experience at various publishers is that, increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown around it. 

Start Me Up! Metrical – reducing cart abandonment with predictive analytics
about 22 hours ago
A UX review of Etsy, the most user-friendly mobile website according to Google
about 24 hours ago
The best APAC digital marketing stats from the last month
1 day ago
Employer-sponsored healthcare initiatives will create new opportunities for pharmas & medical device companies
2 days ago
How Now TV is mastering multichannel customer experience
2 days ago
A day in the life of... Head of Client Services at an ecommerce agency
2 days ago
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Speciality Drinks: Head of Marketing
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Featured Research
GDPR Webinar: Resources
12 days ago

Get a concise overview of the upcoming legislation and how it will impact the marketing industry from our GDPR webinar.

Marketing in the Dark: Dark Martech
2 days ago

The thrid report in our Marketing in the Dark series, Dark Martech, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers increasingly like to communicate in private. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers.

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Upcoming Training
Online Merchandising - 1 place left
London, 14 Mar 2018
Fast Track Digital Marketing - London - 5 places left
London, 15 Mar 2018
Mastering Agile: Digital Project Management -
London, 15 Mar 2018
Online Community Management - 2 places left
London, 19 Mar 2018
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Upcoming Events
Ask Me Anything - Planning for 2018 -
, 15 Mar 2018
Digital Marketing in the Fashion Sector -
, 22 Mar 2018
Breakfast Series: Digital Transformation for HR Leaders -
Singapore, 28 Mar 2018
Modern Organisational Structures -
, 28 Mar 2018
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The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce.
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