| Happy Friday! Today we have Heidi Melin, CMO of Workfront, showing marketing teams how to focus on creating and sustaining a competitive advantage in the new world. “As much as we marketers may excel at the marketing tactics we produce and execute, our strategic planning process needs to be as good or better if alignment is our goal. And that requires devoting a commensurate amount of time, attention, and iterative improvement to both how we work and what we’re producing,” says Heidi. Also, Decibel’s CMO Shane Phair highlights a few simple steps to consistently improve customer experiences on websites. He writes: Optimize your digital experiences with actionable analytics data, intelligent investigative tools, and calculated tactics across multiple departments. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
