Digital Retailing Survey Offers Good News/Bad News

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NOVEMBER 8, 2017

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Nov. 8. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

An eLEND survey of auto dealerships offers a good news/bad news scenario on how digital retailing is progressing.

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Automotive retail is more than just a numbers game; it’s about building relationships and with VIP customer experiences. Every interaction in the customer journey impacts your bottom line. Learn how ELEAD1ONE helps dealers sell more with intuitive and transparent sales, service and marketing solutions that drive profitable results.

The days of acquiring used-car inventory by gut instinct “are 100% over,” contends Sam Slaughter, dealer principal at Sellers Auto Group, located in Farmington Hills, MI, and representing Buick, GMC and Subaru.

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In a special Wardsauto webinar, vAuto’s Brian Finkelmeyer will provide modern market insights; describe new performance metrics and tell how to stock and price new vehicles more thoughtfully. It is at at 2 p.m. ET/11 a.m. PT on Wednesday, Nov. 15. And it’s free. Register here.

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Auto dealerships need to redefine the new 4Ps of Automotive Marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the 4Ps in context of a rapidly evolving industry.

General Motors expects to recoup production of its No.2-selling vehicle sometime around the New Year after a strike by workers at one of the automaker’s Canadian assembly plants stretched inventories of the Chevrolet Equinox thin.

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Now for the latest dealer news from CBT Automotive.

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What good is a flashy new car if you don’t know how to drive?
DMS technology is only as good as the company behind it. To get the most out of your tech, you need a dedicated expert whose sole focus is the success of your dealership. Download our guide to discover the winning combo to help your dealership thrive.

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.
And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.
OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.
Now for the legal stuff...

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