Julia Paulsen, Director of Ecommerce Nordics at Elkjøp, discusses testing and optimisation, including encouraging shoppers to log in, getting cross-sell right, and iterating search, ‘merch’ and personalisation.
When Eurostar Group underwent a wide-ranging digital transformation following Eurostar’s merger with Thalys, the goal was to improve the customer experience – but bringing station staff ‘on board’ with the change was also critical.
Fast Track to Digital Marketing is an 8-week training course covering the key digital marketing topics every marketer should understand. Your team will come away armed with the latest techniques to drive growth and be able to: understand key issues, frameworks and strategies; communicate confidently with stakeholders; and benefit from practical skills that can be immediately actioned .
At Econsultancy HQ, we’ll be hosting our Q3 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval.
This Learning Plan considers the opportunity of retail media and how product advertisers can best exploit the channel as a new element within their marketing mix.
Course 1: Approaching Retail Media Ad Investment Course 2: Activating Retail Media Sponsored Product Ads Course 3: Activating Retail Media Product Display Ads
An introduction to ecommerce strategies, offering practical advice and guidance that marketers and ecommerce professionals can apply in their day-to-day roles.
This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape.