Good morning, Marketer,
Like many of the industries catapulted by COVID-19 into making a rapid pivot to digital-first, the automotive market had to move quickly to take the car-buying experience virtual.
“We have had a lot of technology available to dealerships but most preferred offering the traditional buying experience,” said Joe Chura, co-founder and Chief Executive Officer of Dealer Inspire, the digital marketing and consumer experience platform of Cars.com. The marketing and sales technology that were once nice to have on the sidelines are now vital tools. And this moment “is bringing them off the shelf,” he said.
From dusting off rarely-used technology to fulfilling the demand for video sales content, Deal Inspire was able to leverage its digital-first experience technology to help dealers enhance the digital customer experience with things like site experience enhancements, improvements in digital retailing and product messaging, and the use of interactive consumer experiences.
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Taylor Peterson,
Deputy Editor
