This special edition of Econsultancy’s Digital Transformation Monthly examines how businesses have been adapting to the effects of the coronavirus outbreak.
Many influencer marketing campaigns have been halted or completely cancelled due to the coronavirus pandemic, as brands put the brakes on any activity that could be deemed insensitive in the current climate.
The financial services sector is currently facing challenges on multiple fronts: banks have reduced their opening hours and in many cases can only serve a few customers at a time due to social distancing rules, putting additional strain on channels like telephone service, online banking and social media.
Econsultancy usually runs a feature titled ‘A day in the life’, which has recently taken on a slight feeling of the absurd. The typical day now looks a lot different. So, we’ve changed our approach to look at the new normal.
Effective Remote Working for Marketers With an increasing number of organisations ordering its workforces to work from home for the foreseeable future, businesses, teams and individuals alike are facing new and unprecedented challenges.
Customer Journey Mapping Best Practice Guide Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
Influencer Intelligence’s new report, What COVID-19 means for Influencer Marketing, explores the current effect that the coronavirus outbreak has had on the influencer marketing landscape, the changes in consumer behaviours and the opportunity and best practice that brands need to be following in order to move forward.
