The Health and Social Care Committee, a cross-party group that examines and reports on the work of the Department of Health and Social Care and associated public bodies, has just published its eighth report as a result of an inquiry into digital transformation in the NHS.
The report highlights a number of barriers to digital transformation currently facing the NHS, including the prevalence of extremely outdated legacy IT systems, attracting skilled digital specialists to the healthcare workforce, and involving NHS staff in digital initiatives.
The new course looks at: the role of customer insight in persuasion marketing; case studies showing common persuasion principles in action (including well-known concepts such as social proof and scarcity); and persuasion planning frameworks to align tactics to the user journey.
Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
This briefing is part of our Digital Transformation Monthly series which looks at broad digital trends impacting brands. This edition examines recent developments in the worlds of streaming and CTV, in the context of the longer-term decline in broadcast TV viewership.
