| Happy Friday, Today we have Jim Sharpe, CEO of Aventri, explaining how virtual events will evolve in 2021, with new tools and best practices to enhance networking. He writes: Create immersive showroom experiences. Build a virtual exhibition hall within your event website. Invite attendees to click on a booth that takes them to a custom exhibitor page. There, they can watch exhibitor videos and live demos, chat with experts and sales reps, download content, and more. Also Jennifer Werther, Chief Strategy Officer at DeepIntent, shows how brands and agencies utilizing self-service approaches get more control over ad buys, increase transparency, and simplify workflows. “Controlling data, dollars, and delivery through self-service is the key to success. Brands and agencies then work together more effectively while fine-tuning performance. These activities also improve communication, so everyone involved sees the whole picture” says Jennifer. |
