How retailers are using consumer insights to power holiday strategies in 2021

The digital path to purchase will once again shape major shopping days of the year, but rather than base their 2021 strategy on last year’s data, marketers are leveraging new insights into how consumers are planning to buy for this upcoming holiday shopping season.

Direct consumer insights are powering this year’s holiday campaigns. In this new guide from Outbrain, a new global survey of more than 8,000 shoppers unlocks the preferences, timelines, choices and behaviors that marketers need for acquiring new holiday customers. This guide is packed with data that will help with hitting sales targets and boosting ROAS — all before the end of the year and all without relying on outdated information. Download it to learn:

Direct consumer insights that reflect rapidly changing societal norms — and what that means at the point of sale
What digital strategies are best at optimizing online engagement
The types of ads that resonate most with consumers around the holidays