To help advertisers and marketers reach more diverse audiences, Insider Intelligence put together the Inclusive Marketing Report Duo, which contains two key research reports.
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The United States is becoming more diverse and intersectional every day—and consumers are rewarding companies that mirror real-world demographics and embrace social causes that encourage diversity, equality, and equity.
Sixty-two percent of US adults said diversity in a brand’s advertising had an impact on the way they perceived that brand’s products and services, as cited in an Insider Intelligence report. Additionally, just 15% of marketers worldwide recalled people with physical or mental disabilities being portrayed positively in their recent campaigns.
To help advertisers and marketers reach more diverse audiences, Insider Intelligence put together the Inclusive Marketing Report Duo, which contains two key research reports. | | | | Here are the reports that you’ll receive as part of the Inclusive Marketing Report Duo: |
| | | Getting Accessible Marketing Right This report discusses the current state of marketing accessibility and outlines the opportunities and challenges brands face in removing barriers for people with disabilities and broadening their campaign reach to other audiences. |
| | | | | | The total combined value of the reports in this bundle is $1,990, but through this offer, you'll get both reports for $1590 — a savings of $20%! Discover emerging tech and best practices that will make your content and marketing campaigns more representational and accessible. | | |
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