Dear trade visitors,
We've gathered another batch of exciting news for you today:
ITB is unveiling a fresh new look. Discover what our brand-new #ITBTOGETHER campaign is all about and how our website, itb.com, has transformed to align with the new theme... stay tuned!
The Berlin Travel Festival promises exciting updates for the private visitor audience in early December.
In our latest Travel Hero podcast episodes, we dive into the latest industry trends in Blockchain, AI, and the Metaverse. Meanwhile, our host country Oman is sure to spark your interest in wilderness camping.
ITB China made a successful comeback: Two weeks ago, our Chinese subsidiary event concluded in Shanghai. If you couldn't attend in person, we'll keep you updated with the latest industry news, this time with a focus on Shanghai.
Enjoy the read!
Warm regards,
Your ITB Berlin Team
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 | WHO WE ARE: OLD YET NEW | #ITBTOGETHER: OUR NEW B2B CAMPAIGN | As The Worldâs Leading Travel Trade Show ®, ITB Berlin brings together countless industry representatives from around the globe. All these key players converge, exchange ideas, make connections, and shape the future of the travel industry.
In line with this, the new campaign under the slogan #ITBTOGETHER emphasizes the global unity of the ITB brand.
The different motifs represent the diversity of ITB locations in Singapore, Shanghai, and Mumbai.
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| The campaign's creation comes from Rupp Public Relations, who focus on the power of atoms as fundamental building blocks of molecules, in constant motion, forming organisms and eventually the corresponding units with written messages.
This visual design includes iconic images reflecting the essence of ITB, standing for the connectivity of the travel, tourism, and hospitality industry. The campaign will be globally introduced starting in 2024.
|  | Copyright: ITB Berlin
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| | WELCOME TO OUR NEW WEBSITE | ITB.COM IN A BRAND-NEW TOGETHER LOOK | Under the thematic framework of "Together", our official website also shines in the fresh colors and iconic motifs of our new B2B campaign #ITBTOGETHER.
The new visual look on the website mirrors the radiance and unifying concept of the world's leading trade show network for the travel and tourism industry.
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|  | Copyright: ITB Berlin
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| | NEWS FROM OMAN | CLOSE TO NATURE: WILD CAMPING IN OMAN | Omanis may be considered as camping people, and the country's young population in particular has set a trend here. This is no surprise â because underneath the open sky in the midst of the Sultanate's spectacular landscapes, closeness to nature and the glow of the stars in the night sky can be enjoyed intensively. But how does wild camping work in Oman, what do travellers need to bear in mind and where are the most beautiful spots? A brief guide.
|  | Copyright: Image © Ministry of Heritage & Tourism Sultanate of Oman
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| | BECOME AN EXHIBITOR AT BERLIN TRAVEL FESTIVAL | FINAL COUNTDOWN FOR EXHIBITOR REGISTRATION AT BERLIN TRAVEL FESTIVAL 2023! |  | Copyright: Peter Mate
| If you are interested in becoming part of the official successor to the ITB Berlin Consumer Days contact the Berlin Travel Festival (BTF)team better sooner than later. The registration will close on September 30, 2023! Berlin Travel Festival will be held in conjunction with Boat & Fun, Anglingworld and Auto Camping Caravan at Messe Berlin from 1 - 3 December 2023. You can look forward to Destinations, Tour Operator, Travel & Lifestyle, Photo Now Area, Tiny House Village accompanied by Workshops, Panels and much more!
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| | TRAVEL HERO PODCAST: TRENDCAST/DEEP DIVE | NEW HORIZONS IN TOURISM: BLOCKCHAIN, AI, AND MORE! | At the ITB Berlin Convention 2023, groundbreaking topics like Blockchain, Metaverse, and Generative AI were discussed. Half a year later, we take another look, or rather, listen, to our ITB Travel Hero podcast.
Leila Summa, CEO of PlayToChange and expert in Generative AI, tells us how Chat GPT & Co are taking the travel industry by storm and what amazing possibilities already exist today. Artificial intelligence has the potential to fundamentally change tourism:
Trendcast: The current status of Blockchain with Leila Summa, PlayToChange.
But that's not all! We have the privilege of welcoming Schubert Lou, COO of Trip.com and Keynote Speaker at ITB China, in our Deep Dive. He will take us on a journey into the future of the industry. Learn how Generative AI will revolutionize booking processes, customer loyalty programs, personalized marketing, and seamless travel:
Deep Dive: Schubert Lou, COO Trip.com on the Future of AI
This week, we will be releasing two more podcasts on the topics of blockchain, the metaverse, and generative AI. Once again, we were able to gather substantial expertise in these areas.
We had a conversation with Caroline Bremner, Senior Industry Manager at Euromonitor, who explains why Baby Boomers are still hesitant and how sustainability is driving the metaverse forward.Alexander Knauer, Professor of E-Business and E-Entrepreneurship at the University of Applied Sciences Mittweida, provided us with new insights into the latest developments in blockchain technology.
So, keep your eyes and ears open.
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| | SUCCESSFUL CONCLUSION OF ITB CHINA 2023 | ITB CHINA 2023: POSITIVE SIGNALS FROM SHANGHAI | The 4th edition of ITB China marked its impressive return as a live event after the pandemic: The event in Shanghai saw active participation from a total of around 10,000 attendees, including more than 700 high-level buyers and 360 exhibitors from nearly 60 countries.
Three successful B2B days filled with personal encounters, business meetings, knowledge exchange, and networking are now behind ITB China, which further solidified its position as the leading B2B travel show in China.
Chinese travelers are definitely looking to travel abroad more in the coming twelve months. This is also reflected in the recent survey results of the World Travel Monitor® survey by IPK International and ITB Berlin.
By the way: The next ITB China is less than 8 months away: ITB China 2024 will take place from May 27 to 29 at the Shanghai World Expo Exhibition & Convention Center. Mark the Date!
|  | Copyright: ITB China 2023
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| | TOP-CLEVERDIS-NEWS ITB CHINA | ITB BERLIN NEWS - LATEST INDUSTRY NEWS | Redefining Chinese tourism: A new era of exploration
The Chinese travel industry, a giant in the global tourism sector, is undergoing a transformative phase. As the world emerges from the shadows of the pandemic, industry leaders at ITB China, the nationâs premier travel trade show, shed light on the evolving landscape of Chinese tourism.
READ ON
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Tahiti tourism highlights sustainable vision and diverse offerings at ITB China
At ITB China this year, Tahiti Tourism showcases its commitment to sustainable and inclusive tourism through the FÄriâiraâa Manihini (FM27) campaign, while also inviting attendees to explore the multifaceted attractions of Tahiti and its islands.
READ ON
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| | DO YOU HAVE ANY QUESTIONS? | WE HAVE THE ANSWERS! | We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
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