| | The rise of sustainable business
Consumers are voting with their wallets–and their votes are going to businesses that operate responsibly and sustainably for the health of people and the planet. Many of the fastest growing businesses in the market are ones that embed sustainability and socially responsible values into their company DNA.
Not only are consumers flocking towards brands that place an emphasis on things like personal health, wellness, and societal issues, most of them are willing to pay a premium for it, with recent NielsenIQ data showing that 72% of people are willing to pay more for products that claim to be sustainable.
Download this eGuide from NielsenIQ to learn about the 4 pillars of sustainable business and discover proprietary market data that can help CPG brands understand the consumer purchasing trends that are driving this unprecedented growth.
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