63% of organizations surveyed are buying advertising programmatically.

Adweek and Dun & Bradstreet surveyed over 150 B2B marketers to take their pulse on the state of programmatic advertising and digital marketing. Download the 2018 B2B Advertising & Marketing Outlook to gain a clearer picture on exactly how the B2B community will be investing and leveraging programmatic as part of their data-driven marketing strategies in 2018 and beyond.

You’ll learn:

• How B2B marketers are approaching programmatic advertising
  
• Where budgets are being allocated for programmatic
  
• The biggest obstacles to programmatic success
  
• Strategies for moving to the next level of programmatic led by data-based personalization and ABM
  
• The new alignment between sales and marketing to drive advertising

Want to know more about our solutions for increasing the precision of your programmatic advertising? Click here.