Discover the new Gazette #16 No images? Click here Discover the latest news and offerings from Maison Lafont with La Gazette. The disruptive impact of the global pandemic has revealed the selfless commitment of opticians, optometrists and ophthalmologists to their patients and communities. It is heartening to hear of the moments of triumph in everyday acts of courage and service seen with our eyecare professional partners. The care and attention the industry professionals continue to provide is selfless and appreciated by all. The past few months have been unprecedented and challenging for all. Learning new ways to work and adapt to the situation has been a top priority for Lafont, ensuring we could seamlessly continue to manufacture, and ship product to clients and the communities they serve. Devoting care and attention to frames and service continue to be hallmarks of the brand, especially during the pandemic. Our commitment to French manufacturing, with our long-time partner Thierry, has given Lafont the ability to respond and adapt quickly to the changing situation. Both take pride in the agility and effectiveness of their work and the exceptional quality of eyewear produced. Interview with Hervé Rauch / PEROL Opticians (France) Working During Quarantine Like many fellow opticians, we invited our clients to contact us if they needed our services. Our store was closed, but we offered repairs by arranging appointments. Lafont was very responsive to our client’s needs. Living During the Quarantine During the quarantine, many people seem to have started cooking again, as shown by numerous posts on social media. Our PR agency suggested that we film short videos to keep in touch with our customers. We created a video and posted to Facebook – our final tip is definitely worth checking out! https://www.facebook.com/albumagence/ videos/2295448604085339/ Takeaways from the Pandemic Working with a French company managed by people from our own industry – and not from the finance sector – offers great benefits. The quality of Lafont’s products and services is very reassuring to us. In terms of scheduling, it has become necessary to arrange appointments before visiting our store in order to better control the number of people on the premises. These new practices could be here to stay, as they eliminate waiting times for customers while enabling us to better manage our employee’s schedules. Lafont’s customer Service Manager Working During Quarantine I think most opticians have been in their stores ready to assist their clients. Kids’ frames are among our best-sellers but can often be damaged when children are playing, even during a quarantine at home. In our email conversations, customers have shown so much consideration and understanding, particularly regarding the numerous delivery issues we have been facing. For instance, due to transportation constraints, we could only ship orders on certain days of the week. Helping Each Other During the Quarantine When they were not “on duty”, our optician partners have often helped their clients and neighbours by providing home delivery or opening their stores for appointments. Other non-partner opticians provided this service for other colleagues whose store was closed. I don’t know what this sentence is traying to say. I was happy to assist an older customer, who avoided a 30 km drive by shipping a temple directly to his home. He was pleasantly surprised, and we appreciated his gratitude. Takeaways from the Pandemic Customer service plays a critical role in times like these. We are proud of our ability to serve our clients, providing frames in a timely manner. We simply could not fail to assist our partners and end clients – the opticians and consumers. People with acute visual impairments, like me, cannot live without glasses! We are fortunate to provide products that are both fashionable and crafted to the highest level of quality. It is our responsibility to support these products beyond the initial purchase, by also providing maintenance and service thereafter. This is particularly important to me, considering my position. Over the lockdown period, I started as a “Service Conductor” and ended up as the only customers point of contact. Thus revived my core skill – providing unparalleled service. Click here to download La Gazette in English Cliquer ici pour télécharger la version PDF imprimable Lafont is concerned about your safety and has set up health protocols for this purpose. SYSTEMATICALLY CLEANING FRAMES AFTER EACH USE PRACTICE GOOD HYGIENE BY WASHING AND SANITIZING HANDS FREQUENTLY WEARING PROTECTIVE MASKS DURING APPOINTMENTS History : Since 1923 the Lafont optical fashion house has been built on unparalleled expertise with an emphasis on elegance and Parisian chic. Hand crafted in France, 80% of the Lafont acetate and metal color library is exclusive to the brand. Forward Preferences | Unsubscribe |