This Halloween, we're pulling back the curtain on some frightfully strong categories in the supplement industry. Our 2024 Condition Specific Report reveals which conditions are popular to address with supplements—and all the chilling data you need to keep up.
No-Rest-for-the-Wicked Gains
Fitness and Energy exploded in 2023, growing 7.6% and holding 17.8% of the supplement market. As a core ingredient in energy formulations, it's a good time to be a vitamin B provider.
Scare Away the Fat
Weight management is no lightweight in the supplement world, holding a solid 10.5% of the market. With the introduction of Ozempic to the market, who knows where this category will land next year.
Don’t get spooked by the competition—the 2024 Condition Specific Report breaks down these ghoulishly strong categories with all the ingredients, sales data, and insights you need to keep your strategy sharp. Ready to conjure up some market success?
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