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License Global This Month: Special Coverage on The World of Food & Beverage

PEEPS: A Modern American Tradition

Expanding its reach beyond the Easter season, the PEEPS brand sits down with License Global to unwrap the uncharted growth behind America's iconic colorful Chicks and Bunnies.

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EDITOR'S PICKS

Must-reads from the March issue

Redefining the Happy Meal

License Global tells the history of the Happy Meal and how McDonald's has placed itself as the go-to partner for some of the biggest IPs in the world.

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Baking Brand

For Finsbury Food Group, licensing has expanded the business into new avenues, bringing together countless fans to light a candle on brand inspired cakes.

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How Igloo is Making Coolers, Cooler

Jon Sinko, vice president, partnerships and licensing, Igloo, highlights the company's growth in the licensing industry.

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MORE FROM

THE LATEST ISSUE

The Spirit of Celebrity

How celebrity involvement in a product can expand its reach to an even bigger audience.

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Variety is the Spice of Licensing

If you're looking for a new take on a classic kitchen staple, these new food and beverage licensed products may be on your next shopping list.

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Something's Brewing with Coffee Brands

Licensing collabs are heating up in the java marketplace.

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A Career in Color

License Global speaks with Christine Cool, global licensing manager, Perfetti van Melle Group, to explore the history of the Chupa Chups brand and her journey in licensing.

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