John,
Our latest research reveals a striking insight: 31% of shoppers purchase a new brand or product immediately after discovering it in-store. This rate far surpasses that of shoppers who start their journey online.
While digital channels play an important role in research prior to making a purchase, physical stores are the dominant force for product discovery and facilitating immediate transactions.
Join EMARKETER’s retail and ecommerce desk for a special panel-style webinar, “Path to Purchase: Moving from Awareness to Conversion.” Suzy Davidkhanian, vice president of content; Blake Droesch, senior analyst; and Sarah Marzano, principal analyst, will walk you through our survey results and discuss tactics to engage consumers in today’s digitally-driven journey.
Don’t miss out on this opportunity. Reserve your seat today for Wednesday, June 26 at 2pm ET / 11am PT. |
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See you soon,
The EMARKETER Webinar Team
P.S. Want more insights? Discover EMARKETER PRO+: Your pathway to mastering data-driven strategies. Experience comprehensive data coverage, exclusive forecasts, and dynamic visualizations to improve your strategy development and credibility. |
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