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| John, This article is filled with marketers who got it wrong. Didn’t know which value claims their customers wanted. Overlooked entire customer sets. Ordered wrong-sized clothing. Assumed customers were willing to foot a travel bill. But the type of person who is gracious and open-minded enough to realize they don’t know everything – these marketers search, they ask questions, and they ultimately gain valuable discoveries. So today we bring you Customer Discovery: 4 mini marketing case studies showing how companies discovered what their customers wanted. Read on to see how getting it wrong – and admitting that we all probably make incorrect and unfounded assumptions about our customers every day – is the first step to true customer discovery and marketing results. We bring you mini case studies from a face mask company, ecommerce clothing site, travel booking platform, and press release distribution company. Here’s to discovering what your customers want, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
| 3 Ways to Maximize our Research: Free Resources Online Learning Research Partnerships | ||||||||
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