| | | | | Discovery Enlists Michael Phelps for Shark Week, Announces Revival of Trading Spaces Ahead of Upfronts Will also be rebooting Cash Cab and Mythbusters By Jason Lynch As Discovery Communications goes into this year's upfront, the company is touting the strength of its intellectual property (IP), and is backing that up by reviving some of its biggest brands like Trading Spaces, Cash Cab and Mythbusters, all of which will be returning in the next year. Discovery Communications has pivoted "from a company...
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| | | | | | | | Mattel Is Teaming Up With ABC for a New Competition Series to Find Its Next Big Toy Can the show energize 2 different industries? By Jason Lynch Over the decades, TV shows have inspired plenty of toys, but nothing quite like this before. Mattel and ABC have teamed up to launch a new, Shark Tank-like reality competition series, The Toy Box, in which toy inventors vie for approval from a group of toy experts, followed by a precocious panel of kid judges....
Read more » | | RuPaul on Moving to Mainstream Television and the ‘Political’ Nature of Drag Culture The ninth season of Drag Race premieres tonight on VH1 By Sami Main RuPaul is, in a word, busy. Between tonight's return of Drag Race, the release of his 11th studio album, an upcoming autobiography and the third annual DragCon in a few weeks, there's plenty on his proverbial plate. An Emmy win and ratings success for Drag Race and its All Stars series prompted Viacom to move...
Read more » | | How FX Juggles Scheduling All 3 of Ryan Murphy’s Hit Anthology Series 2018 should see 4 cycles of American Crime Story, American Horror Story and Feud By Jason Lynch As Ryan Murphy's latest anthology series for FX, Feud: Bette and Joan, hits the halfway mark on Sunday, the network is determining its future scheduling plans for all of its anthology series from the prolific producer. The network is now airing three separate anthology series--which each focus on a new subject each season--from Murphy: American...
Read more » | | | | | Sling TV Is Partnering With Adobe for Programmatic Advertising Inventory is available across on-demand and live programming By Marty Swant Sling TV is getting into programmatic advertising, partnering with Adobe's newly unveiled Advertising Cloud to let brands bid in real time on livestreaming and video on demand. The offering, which is expected to be announced later today at the Adobe Summit in Las Vegas, will let marketers bid on Sling's inventory via a private marketplace....
Read more » | | Trump Jokes Are Paying Off for Late-Night Shows, With Soaring Ratings and Ad Revenue Post-inauguration, Stephen Colbert and Samantha Bee are on fire By Jason Lynch Two months into his presidency, Donald Trump's pledge to "make America great again" isn't turning out quite as he had anticipated, but he's certainly already made late-night comedy shows lucrative again. Since Trump's inauguration in January, the late-night talk shows that skewer him the most mercilessly are seeing big ratings gains--including The Late Show with...
Read more » | | How the Ad Council Turned the PSA Into a Powerful Engine for Social Change 75 years of the most memorable messages in advertising By Robert Klara In February of 1942, the heads of America's big ad agencies found themselves summoned to Washington, D.C. for a closed-door meeting with President Franklin D. Roosevelt. With the attack on Pearl Harbor barely two months past, the United States was mobilizing for war. The men in pinstripe suits--among them James Webb Young of J. Walter...
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