Granny's such a troll thee days. Meet elderly and disgruntled Helen from Westerville, Ohio. Aided by her grandson Bobby, she sets out to internet-shame the makers of Musselman's Apple Sauce for ripping off her recipe. Working in Helen's kitchen, the pair create a series of accusatory videos. Helen's catchphrase is "Hello, internet!" Bobby's not so...
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Morning Digest
October 31, 2017
What marketers need to know today
It's an ad campaign, of course
By David Gianatasio
Granny's such a troll thee days. Meet elderly and disgruntled Helen from Westerville, Ohio. Aided by her grandson Bobby, she sets out to internet-shame the makers of Musselman's Apple Sauce for ripping off her recipe. Working in Helen's kitchen, the pair create a series of accusatory videos. Helen's catchphrase is "Hello, internet!" Bobby's not so...
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Amazon, Budweiser and Ford are among the favorites
By Emma Bazilian
Promoted Content by AppNexus
Lessons from campaign targeting
New R3 report reflects a shift toward project work
By Patrick Coffee
The country’s ‘M2O’ game plan leaves no room for deniers
By Tom Kenney
A deep dive as automakers gear up to take on Google and Tesla
By Lauren Johnson
Ford, General Motors and Chrysler didn't earn their iconic status by idling. As Tesla, Uber, Lyft and even Google aim to upend the automotive space, new business models are focused on more than just showing off the latest electric car models. Now, they're doubling down on self-driving, connected cars that can send reams of data...
Read more »
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