Other things to know about - Just announced: Digitas and Critical Mass are among this year's Digiday Media Buying and Planning Awards finalists. Check out the full list here.
- Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy. Sponsored by Bango.
- Brands like AriZona Beverage Co. regularly optimize their targeting to send fewer, more relevant campaigns. Sponsored by Klaviyo.
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| Top Stories |  | | Ivy Liu |
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| | | | | Google’s DV 360 and The Trade Desk are DRAX Direct’s launch partners, a development the entertainment giant is characterizing as a “landmark agreement.” | | |
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howdy! | | | | | LinkedIn has steadily moved away from being a conventional professional network to becoming a content recommendation engine. | | |
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| | | | | Increasingly, brands will be fined for their use (or misuse) of data. Understandably, this will cause an industrywide reaction and lead to new conversations. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at ad buyers’ and sellers’ early expectations for this year’s upfront market. | | |
| | | | | Join this virtual event on April 17 at 2 p.m. ET for a roundtable discussion about crafting successful creator campaigns that address the whole funnel and deliver ROI for brand marketers. | | |
howdy! | | | | | Fortune is setting down roots in Europe through several new leadership hires. | | |
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| | | | | Since RMNs need to serve as many advertisers as possible, they must be fluent in as many identity currencies as possible. | | |
howdy! | | | | | As Nvidia’s GPU Technology Conference kicked off this week, agencies are getting a sense of how much computing and artificial intelligence will grow in the next few years – and what that could mean for the advertising industry. | | |
howdy! | | | | | A catch-up on all things third-party cookies. | | |
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