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DAILY SCOOP
Disney reassures investors amid FL tax feud, Meta exec rebuffs claims social media damages trust and parents’ mental health plummets during the pandemic
Also: Twitter identifies North Pole moon video as fake and the HBO Twitter account subtweets Elon Musk with ‘Succession’ meme.
PR INDUSTRY
What clients want from PR firms in the post-pandemic era
Big Valley Marketing’s Katie Huang Shin offers insights on how client expectations are changing in the current business landscape.
EMPLOYEE ENGAGEMENT
Engaging employees is more critical than ever. Here’s how to do it right.
Learn how to use employee-generated content (EGC) to fuel employee retention, engagement, and recruitment.
The PR potential of the metaverse
Follow these six rules to create a virtual presence that is worth the investment.
CORPORATE SOCIAL RESPONSIBILITY
This perception gap threatens your sustainability message, report says
CEOs are much more bullish on hitting climate targets than their senior management teams.
SOCIAL MEDIA
How PR pros could be affected by Elon Musk’s Twitter purchase
Here’s how the shift could affect your day-to-day work and your long-term strategies.
Lack of transparency mars Musk’s Twitter takeover, top marketing KPIs and Meta launches storefront to sell VR tech
Also: Earned media advice on Twitter and the success of NPR’s Planet Money videos.
PR VOICES
For attracting top talent, purpose must come first
Here’s how future PR pros are thinking about pursuing careers of meaningful fulfilment.
A DAY IN THE LIFE
Socialyte’s Sarah Boyd offers insight into today's social media work
The president of the celebrity influencer and talent agency offers a unique look at the work of connecting brands with big names online.
THE CONSULTANT IS IN
4 ways to strengthen your manager communication efforts
How can you be sure that your managers’ primary channels for reaching employees are getting enough attention?
Google, Twitter respond to new EU social media law, teens say businesses have climate responsibility and Antarctica uses penguins to lure talent
Also: Elon Musk’s Twitter buy likely to be finalized Monday. Here’s how you can read up on the whole saga.
MEDIA RELATIONS
PR lessons from ‘You’ve Got Mail’
Here’s what media relations teams should take from the Meg Ryan and Tom Hanks romantic comedy.
THE WORKPLACE
Those tasked with upskilling your workforce are burning out
Here’s how comms pros can support their L&D colleagues.
How to help your executives become thought leaders on LinkedIn
If you start by knowing your audience and knowing your leader, you can build an online platform that demands attention.
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