Third-party cookie alternatives is a crowded field -- and it's only getting more so. This primer breaks down how the different alternatives are shaking out. In this week's Digiday+ Media Briefing, CROs reveal their strategy for handling the economic downturn. DTC brand Sourse Chocolate Vitamins is tapping into influencer marketing to boost brand awareness and get in front of Gen Z, millennial and Gen X shoppers. Regardless of whether you believe we are in a recession right now, global research outfit WARC doesn’t see good times ahead for the advertising business in 2023. Other things to know about Last chance to enter the Digiday Technology Awards is tomorrow, August 26. Don't miss this chance to gain valuable recognition as the best in tech. Even as Google delays its much-covered cookie deprecation, marketing teams are persisting with new plans rather than face a last-minute crunch. Sponsored by OneTrust. Over 75% of consumers say brands play an important role in driving positive social change, according to a recent consumer survey. Sponsored by Amazon Ads.
Third-party cookie alternatives is a crowded field — and it’s only getting more so. This primer breaks down how the different alternatives are shaking out.
Join this webinar on September 14 at 1 p.m. EDT to learn how marketers can use the extended cookie deprecation timeline to develop strong data management strategies.
DTC brand Sourse Chocolate Vitamins is tapping into influencer marketing to boost brand awareness and get in front of Gen Z, millennial and Gen X shoppers.
Regardless of whether you believe we are in a recession right now, global research outfit WARC doesn’t see good times ahead for the advertising business in 2023.
Agencies are looking to understand the specifics of the security claims made to better assess how to hold Twitter accountable where necessary as well as how to guide clients as the public response so far has been vague.
The media company's CRO and his team presented a recession plan to its senior leadership in June and is seeing indications that consumer electronics and retail ad spending is rebounding.
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