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Disruptive or innovative?

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4 years ago

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Having high market shares now is no longer a guarantee for playing a leading role in personal care in future. Gabriella Beckwith explains, how renovators, innovators and disruptors assert their influences. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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TOPICS THIS WEEK

Today’s leading beauty brands are increasingly under threat from smaller disruptive players. New opportunities, arising from changes in consumer behaviour, are now often being met by new, fast-growing insurgent brands or local businesses with a closer connection to their customers. Are these up-comers really disruptive?

BUSINESS

Photo: anon_tae/Shutterstock.com

Disruptive or innovative?

Having high market shares now is no longer a guarantee for playing a leading role in personal care in future. Gabriella Beckwith explains, how renovators, innovators and disruptors assert their influences.

ADVERTISEMENT Photo: Mibelle Group

Event Showcase: Ingredients, Laboratory, R&D

We are pleased to introduce to you our digital event showcase, an alternative communication channel designed to fill the gap left by the postponements and cancellations of tradeshows this spring. COSSMA’s digital event showcase puts you in contact with suppliers who are working at full steam and are able to fulfil your needs with their products and services, even in these challenging times.
Check out the new launches from ingredient providers, laboratory equipment and services.

INGREDIENTS

Photo: Ellistar/Shutterstock.com

Waterfree challenge

In order for meet consumers’ demand for zero-waste products, waterfree formulations have become a sustainable alternative in personal care. Josefine Schroeder explains the rapid development.

ADVERTISEMENT Photo: Eckart

ECKART lets it glow in 2020 with a digital campaign

In view of the postponement of all relevant Cosmetic shows so far, the effect pigment producer makes its way around COVID-19 with a digital launch of its innovations for 2020. The digital campaign, using social media and specialized platforms, will allow a visual presentation of ECKART’s new effect pigments and Color Trends for Autumn/Winter 2021/22, as well as a number of concepts to address current consumer demands, ranging from mere esthetics (e.g. dewy looks) to the desire to act eco-friendly.

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PRODUCTION

Photo: Kroll Cosmetics

Clean beauty at its best

Nø make up stands for clean beauty and will also provide ocean-friendly packaging and waterless products in the near future. Find out more about this new brand in the interview with Andreas J. Kroll, the creator of the brand.

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SNEAK PEEK COSSMA

Date of publication: 02.06.2020
Focus: Hair care

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Health and Beauty Germany GmbH, Ludwig-Erhard-Str. 2, 76275 Ettlingen, Germany
Phone: +49 (0)7243 7278-0, Fax: +49 (0)7243 7278-218
HRB 106183 Mannheim, USt-ID-Nr. DE 813859129, CEO: Georg von Griesheim
© 2020 Health and Beauty - All Rights Reserved.

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