In addition to NBJ's market sizing, the 2023 Women's Health Report includes 15 data charts illustrating survey results of +1,000 women ages 21 to 75 years old. Analyzing the responses by generation can highlight key beliefs and behaviors to give a better understanding of your target audience. For example, Gen Zers rank mood and mental health as a top health indicator. Not so for Baby Boomers. What health conditions are top priority for each generation? Where do women get their health information?
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