Between investigations into self-driving cars and ADAS supplier companies folding, is it time to ask if U.S. consumers really want autonomous vehicles?
The automotive industry is on the cusp of a dynamic shift: an evolution from predominantly electromechanical cars to smart, adaptable mobile electronic platforms capable of continuous upgrades, aka software-defined vehicles – SDVs. Previously dominated by hardware, now software is shaping vehicles in terms of operation, personalization, and interaction with the wider world.
