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Dec. 11, 2024

Today's sponsor:

Build Your Own Ecommerce Platform in 2025

In 2025, advances in composable commerce may enable even smaller ecommerce merchants to build tailored, flexible online shopping experiences that drive incremental revenue in competitive markets.

Composable commerce is an evolution of the more familiar headless commerce model.

Headless commerce decouples the frontend presentation layer from the backend code for faster updates and improved performance. Composable commerce takes it further, allowing the integration of best-of-breed tools and applications for a tailored, scalable, and, likely, more profitable ecommerce platform.

Headless to Composable

For example, a headless commerce retailer might use an API to complete an ecommerce transaction in multiple channels, such as a website, app, social media, or point-of-sale system.

Composable commerce does the same and integrates a “packaged business capability” such as a return management system or an influencer marketing platform.

Read article > 

A Message from SimplicityDX

Drive More ROI from Meta, Google Ads

Meta and Google reward ads with superior landing page engagement. Optimizing landing pages to the ad engines produces dramatically more traffic for the same budget. In this 30-minute streaming webcast, we explain how ad engine optimization can remake your company's advertising performance. Learn more >

Getting Started with AI Customer Support

AI is transforming how ecommerce businesses engage with customers. Success lies in starting small and balancing automation with the human touch. Read article >

Influencers Are Remaking Product Discovery

Influencers are no longer just trendsetters; they're remaking how consumers discover and choose products. Read article >

Google’s Site Reputation Abuse Policy, Explained

Sites that publish unrelated third-party content abuse their reputation, per Google, and risk penalties. Read article > 

TikTok Expands Shop Tools as Ban Looms

Despite political difficulties, TikTok's ecommerce efforts in the last year have been impressive, with many new tools and partnerships. Read article > 

From the Archive: February 2020

Coronavirus Disrupting the Global Economy, Including Ecommerce

When the coronavirus outbreak emerged in Wuhan, Hubei Province, Chinese authorities asserted that it was localized, albeit in an area with a large population... Read article > 

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