Here’s what’s in and out at DMEXCO 2024.
| As the industry navigates turbulent waters, DMEXCO 2024 in Cologne, kicking off tomorrow (Sept. 18), is set to be the key stage for the latest innovations and strategies. Additional coverage: Even as suspicion over Privacy Sandbox proposals continues, many fear sticker shock. If marketers continually lean on nostalgia without building for the future, there won’t be anything new to reference five, 10 or 15 years from now. If the numbers are true, then X has already surpassed Pinterest and Reddit in users. Current and former execs from TTD, PubMatic, Rubicon Project, Equativ and AppNexus shared anecdotes last week during court testimony. Much like other recent buzzwords such as blockchain, the metaverse and artificial intelligence, esports was buoyed by an initial burst of financial interest, only for the flow of money to slow once investors realized competitive gaming wasn’t about to make them a quick buck. Long Lead's John Patrick Pullen joins the latest episode of the Digiday Podcast. Other things to know about Join us for the Digiday Programmatic Marketing Summit, December 3-5 in Nashville, where you'll have the opportunity to connect with leaders from Goodway Group, OMD and many more. Register now—prices rise September 24. Brands using platforms that enable advanced contextual targeting directly within their DSPs via the IAB’s Content Taxonomy gain more effective audience reach. Sponsored by GumGum. DSPs that harness advanced AI techniques and unique insights from shopping and entertainment signals are optimizing bid shading and winning rate models for advertisers. Sponsored by Amazon Ads. | | |
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