For agency owners, 2020 has been a mixed bag at best. But now that the worst is (hopefully) behind us and agencies are turning their attention to addressing important issues like positioning, Ben Potter takes a hard look at the nebulous concept of agency ‘purpose’ – and whether it’s really needed at all.
The cosmetics industry is increasingly moving away from a homogenised ideal of beauty to the recognition that beauty is something different for each individual consumer. Nikki Gilliland explores how brands are using personalisation to put this into practice.
Natasha Bonugli is Regional Principal of Design EMEA for Unispace – a company that specialises in business interior design. We spoke with Bonugli about her day-to-day working life, and how it has been impacted by Covid-19.
Ecommerce Quarterly: Q3 2020 A guide to what is happening right now in ecommerce and what you need to be aware of. This edition of Ecommerce Quarterly is heavily influenced by the impact of Covid-19.
Social Media Platforms Trends Report Econsultancy’s Social Media Platforms Trends Report is a comprehensive summary of the key trends in social media in 2020.
How do B2B businesses make remote selling and client management as profitable and as human as possible? And what do great B2B commerce experiences look like for the second half of 2020?
Explore the findings of our latest Marketing Mindset research, which covers key insights into the role mindset plays in delivering success and its crucial part in crisis times and beyond.
Announcing Lego, GSK & M·A·C Cosmetics as FoM20 headliners Find out how these top marketers are tackling the processes, structure, culture and capability required to better deliver for customers in 2021 and beyond. To celebrate, we’re running an exclusive discount for just this week! Save £50 by getting your Digital Festival Pass by Friday 11 September with the code FOMFLASH50.
