Google's plans for overhauling search by adding more AI are still in the realm of hypotheticals. However, marketing and AI experts see the opportunity as a chance for Google to take what has become a "cluttered," "disjointed" and "confusing" product and make it into something significantly more simplified. Additional coverage: Other things to know about | | |
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| | | | | Google’s plans for overhauling search by adding more AI are still in the realm of hypotheticals. However, marketing and AI experts see the opportunity as a chance for Google to take what has become a “cluttered,” “disjointed,” and “confusing” product and make it into something significantly more simplified. | | |
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howdy! | | | | | While the bigger players in the media industry still rely heavily on subscription revenue, small publishers are less enthusiastic about subscriptions. | | |
| | | | | From walled gardens to the open web, video continues to be a prosperous revenue stream for publishers this year. | | |
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howdy! | | | | | More marketers are recognizing the potential of working with older influencers and reaching older generations. | | |
| | | | | Savvy email marketers use segmentation insights from previous campaigns to predict what creative will best meet customer needs. This helps them connect with inboxes at the right place and time, bringing recipients further into the buying funnel. | | |
howdy! | | | | | Riot might be one of the better-prepared esports companies to help correct the course of the industry. Its marquee titles, “League of Legends” and “Valorant,” regularly draw millions of viewers and drive ample sales of in-game items, making Riot’s involvement in esports into a lucrative endeavor. Now, the company is looking to share some of the spoils with the esports teams in its ecosystem in a bid to help keep the industry afloat. | | |
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| | | | | Agencies are focusing on moving forward amid economic turmoil, turning toward winning new business to outpace the competition. | | |
howdy! | | | | | We hear from a social media manager about brand expectations in the fast-paced, unpredictable nature of managing live streams. | | |
howdy! | | | | | Publishers have never liked the fact that the same companies scanning their pages for contextual signals on whether advertisers should advertise there are also selling those signals to advertisers to advertise there. | | |
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