2018 was a big year here at Mailchimp. We released new products like customer relationship management (CRM) tools, shoppable landing pages, and printed postcards. We grew a lot. So much, in fact, that we outgrew our name.
Now we do more than email, so you can do more with your marketing. We rounded up last year’s best new features to help you do just that in 2019.
Mailchimp can suit the CRM needs for all kinds of businesses. And it can be simple. Once you’ve imported your contact data, you can segment and tag your audience based on your needs. Then you can set up automated messages to trigger from the segments and tags. And using your reports, you can find new patterns in your data and send even better emails.
Sell right from your landing pages
With our beautiful templates and easy-to-use builder, you can create a shoppable landing page in minutes. Whether you’re selling online for the first time or just looking to add another sales channel to the mix, landing pages are a valuable, versatile tool. Simply connect Square payments to your Mailchimp account, and you can sell an item directly from your landing pages—no e-commerce store required.
Stand out with postcards—no mailing addresses needed
With the launch of postcards, you can expand your marketing beyond digital. This modern twist on a classic channel really works, too—according to a study conducted by the U.S. Postal Service, 86% of people say they take the time to look through their mail.
We make it easy for you to print, stamp, and mail postcards around the world for as little as 75 cents a card. If you don’t have all the information you need to send a postcard, our address finder tool will help you fill in the gaps.
Keep track of your campaigns from anywhere
The beginning of the year is a busy time, and with our mobile app you can keep things moving while you’re on the run. It’s easier than ever to view important stats from your recent and ongoing campaigns as soon as you log in. You can do more stuff in the app, too—like organizing your audience with tags or sending a series of welcome emails with a 1-click mobile automation.
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