 | Which email tactic lifted mobile CTO by 55% and desktop CTO by 23%?
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| Topic | Q4 2015 Email Marketing Compass | | Takeaways | Learn the implications of ignoring responsive design |
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Yesmail’s latest benchmarks found that brands with responsive design in all of their email campaigns garnered 55% higher mobile click-to-open (CTO) rate and 23% higher desktop CTO than brands that opted out of sending any responsive emails. These findings suggest that responsive design is a decisive factor in email engagement beyond the initial open.
Yet in Q4 2015 only 17% of marketers implemented it in all of their email campaigns.
Download the report to learn more about the relationship between opens and clicks in responsive and non-responsive emails and why it should be a priority heading into 2016.
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