Loading...
View in Browser
SHOP
MVP EXCLUSIVES
SUBSCRIBE
Do You Even Maxx, Bro? Inside the Extreme Self-Care Trends Shaping Young Men
I was in New York having breakfast with a friend from high school and her kids, earlier this year. It was the standard middle-age catch-up—How are you? Who’s sick?—when I looked over at one of her boys, who was staring at his own reflection in an iPhone. The kid had sucked in his cheeks and was running a hand along his face. He looked like Ben Stiller in Zoolander giving Blue Steel over silver dollar pancakes. Except he’d never seen Zoolander and (I’m guessing) had no idea who Ben Stiller was. “He’s doing his jawline,” my friend sighed, as if “doing his jawline” was somehow an explanation, before adding, “He’s mewing.” The kid was 10. He didn’t have his own phone. And yet a TikTok trend called looksmaxxing had somehow seeped into his cortex. “Looksmaxxing”—and its cousins “auramaxxing” and “smellmaxxing”—refers to the Gen Z and Gen Alpha obsession with maximizing one’s personal appearance in an effort to look more attractive. Some of these behaviors are pretty benign, like teenage boys storming Sephora in search of colognes touted by influencers like Jeremy Fragrance, who has nearly 10 million followers on TikTok. But if used improperly, other efforts—like a chewing gum that claims to sculpt a sharper jawline—may have potentially negative consequences beyond just bleeding their parents’ wallets dry.
How This Guy Dropped 70 Pounds Without Stepping into a Gym
Ruben Hernandez didn't like the gym, so he used Tonal at home.
Medicine Balls Are Simple Yet Effective—Here Are the 8 Best Our Editors Have Used
Build explosive power and shred that midsection with these picks.
The Case for Group Texting With Your Bros About Fertility
It turns out racing across town with a sperm sample *is* the kind of story you can share in the groupchat.
I'm a Grooming Editor and This Is the Least Expensive Electric Razor I Recommend
The minimalist design is perfect for those prone to acne or skin irritation.
The Most Fun NFL Show Comes From...NBA Star Draymond Green?
Green and Fox Sports NFL Insider Jordan Schultz deliver.
3 Ways to Get the Most Out of Your Foam Roller
Those aren't just lying around your gym for no good reason. Here's how you can use them to move better.
Men's Health is a publication of Hearst Magazines. ©2024 Hearst Magazines, Inc. All Rights Reserved. This email was sent by Hearst Magazines, 300 West 57th Street, New York, NY 10019-3779
© 2024
