Good morning, Marketer, hope you hit all your GOOAAAAAALS!

By 2027, TikTok’s revenues are expected to exceed those of Meta and YouTube combined. That’s according to a research report I read yesterday. They drew this conclusion from projections based on current trends continuing as they have.

That’s what most projections are based on. Unfortunately, things continuing smoothly is the exception not the rule these days. That’s why we’ve got an article in the works comparing what was predicted to happen in 2022 with what actually did. I think you’ll like it.

Constantine von Hoffman,
Managing Editor

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