Good morning, Marketer, may your pillows be soft and your beds warm!

As we know, spreadsheets continue to be a useful tool for marketers, with 80% saying they are critical to their jobs. Well, care to turn your skills into gold? Gold medals, that is. If you do, then search for Excel All-Star Battle — a competitive sport based on the OG killer app.

The world championship was broadcast on ESPN (!!!) in August. It had live commentary, interviews and post-tournament analysis, all delivered in suitable high-adrenaline sports announcer style. Get in on it now, before the rush. Once all you marketers start playing, it’s guaranteed to go big. 

Constantine von Hoffman,
Managing Editor

Market research focus groups get new lease on life

Big troves of customer data still don't trump small focus groups. Quantitiative and qualitative approaches need to work together.

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B2B martech spending growth slows, may hit $8.5 billion by 2024

B2B martech spending may increase an average 13.5% over the next two years, down significantly from the 17.4% average increases since 2020.

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GA4 Setup Assistant part 1: Getting started with Google Analytics 4

The GA4 Setup Assistant in Universal Analytics will help you migrate to the new tool if you manage the tags correctly.

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Connect with your buyers where they are

B2B buyers are calling the shots. Learn why precision demand marketing is the path to a predictable pipeline.

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Webinar: Use a Golden Record to enhance customer experience

If your brand lacks a golden record for each customer, join our webinar and learn how to get started. Learn different types of data enrichment, including behavioral, demographic, and geographic.

RSVP today!

Spreadsheets remain critical for marketers

An astounding 80% of marketers say spreadsheets remain "critical" to their work.

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How ABM strategies can accelerate marketing and sales velocity

ABM has the potential to improve both marketing and sales operations.

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The B2B Social Marketer’s Guide to Connected TV

Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses.

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How to decide if you should get a marketing performance management platform

Implementing an MPM platform has implications for every aspect of your marketing operations and business.

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Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

Start Discovering Now

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