Consumers use a wide array of devices and online/offline touchpoints throughout their purchase journeys, leaving marketers with the difficult task of trying to understand which online devices and offline behaviors belong to a consumer, as well as who that consumer is.

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. 

Enterprise Identity Resolution Platforms: A Marketer's Guide from MarTech examines the market for this software and can help you decide if an identity resolution platform is right for your company. Inside you'll find profiles of leading vendors, capabilities comparisons, pricing information, and recommended steps for evaluating and purchasing.