If you don’t know with confidence who your customer is, you can’t personalize your messages or experiences.

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. 

Enterprise Identity Resolution Platforms: A Marketer's Guide from MarTech examines the market for this software and can help you decide if an identity resolution platform is right for your company. Inside you'll find profiles of leading vendors, capabilities comparisons, pricing information, and recommended steps for evaluating and purchasing.