Brand loyalty has evolved - consumers no longer perceive familiarity with a brand as valuable. Now, they seek the brands that provide the best product experiences.
Salsify surveyed 1,000+ consumers who shopped online at least once in 2017. Take a look at the report to learn:
- Which digital content and product page characteristics consumers care about
- What motivates consumers to pay more while shopping online
- How consumer preferences differ by product type and age range
