WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

AUGUST 2, 2018

‘Do You Really Think Customers Will Buy Cars Online?’

More dealers embrace or at least warm up to digital retailing, but holdouts remain.

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Honda Amps Up Fuel-Cell-Car Training at Dealerships

Customer satisfaction depends on staffers being up to speed.

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Survey Says Tariffs Would Change Buying Behavior

In the face of tariffs, 30% of consumers say they would switch to another vehicle, according to a Cox Automotive poll.

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