Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | It’s still far too early to write the app off completely, but it is clear that marketers are wanting something more from the app to stick around. | | |
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howdy! | | | | | With Meta and Snapchat both recently debuting new AI capabilities, social media’s race to incorporate generative content is underway. | | |
| | | | | Growing brands want to get into TV, and agencies with cross-channel expertise are finding themselves well positioned to help advertisers capture TV’s evolving performance capabilities. | | |
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howdy! | | | | | While marketers are cautiously optimistic for a better second quarter than they anticipated a month ago, the focus continues to be on flexibility, as marketers are hoping for the best but making sure their plans won’t set them up for the worst. | | |
| | | | | As more users opt out of data sharing, publishers are leveraging first-party data to improve performance for advertisers and drive revenue. | | |
howdy! | | | | | Revolt’s digital revenue has grown to surpass its linear TV revenue despite the latter revenue stream continuing to grow. | | |
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| | | | | Download this publisher guide to learn how advertisers are running successful CTV campaigns with SSPs. | | |
howdy! | | | | | When it comes to emerging technologies, both agencies and publishers are overwhelmingly bracing for the impact of AI. | | |
howdy! | | | | | To be clear, there are cuts to advertising. But there are also many other marketers who are maintaining their ad spend and, in some cases, increasing it. | | |
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