Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Spending on Instagram remains high among agencies and brands. And while agencies’ confidence in the platform fluctuates, brands’ confidence in Instagram is actually growing. | | |
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howdy! | | | | | The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. | | |
| | | | | Brands across sectors are ramping up investments on CTV — balancing creative costs with performance-focused campaigns. | | |
| Advertisement |  | | |
howdy! | | | | | U.K. publishers are taking risks in the U.S. to increase the revenue and audience potential of this market. | | |
| | | | | Amid economic turmoil, improving ad quality is a critical component of building engaged audiences that attract brands. | | |
howdy! | | | | | Fox News’ latest website redesign highlights more non-hard news and politics coverage to provide more “brand safe” content to advertisers. | | |
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| | | | | Download this new guide to learn how social commerce is helping brands connect the end-to-end experience, from ad impression through to transaction and delivery. | | |
howdy! | | | | | Despite gaming’s appeal as a primary form of entertainment for people of all ages, major gaming companies keep trying to lure more marketers and their agencies into the fold. | | |
howdy! | | | | | An abundance of targeting replacements have flooded the market, with certain technology labels, such as “data management platforms,” losing favor. | | |
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