Does your CMO know what martech is? Amazingly, that is not an absurd question. The 32nd edition of The CMO Survey found 25% of these top marketing executives said their teams aren’t using any marketing technology! Our own Mike Pastore has a deep dive into the entire report and that astounding statistic’s bad and good implications.
When Google announced it was delaying cookie deprecation until 2025, cynics, myself among them, figured it was because that’s what Google always does. That may not be the only reason. As Kim Davis explains on Friday the U.K. Competition and Markets Authority (CMA) put out a report on Google’s Privacy Sandbox that raised the number of issues that need to be addressed from 39 to 79.
Constantine von Hoffman
Managing Editor
