Hi John,

This year, consumer packaged goods (CPG) companies will spend 57.9% of their budgets on display ads and 69.2% will go toward mobile, according to EMARKETER’s forecast. Our analyst report, “US CPG Industry Ad Spending 2024,” offers crucial insights for marketers in the space:

• CPG digital ad spending will reach $49.95 billion this year.
• The CPG industry will make up 16.5% of the $302.77 billion digital advertising market—its largest share to date.
• Toiletries and cosmetics will account for the largest share among subcategories, at 35.0% of all CPG spending.