Monthly | February 14, 2018 |
Does Your Listing Need a Bathtub to Sell? |
It’s been a longstanding belief that every home needs at least one bathtub to attract the widest group of buyers. But big walk-in showers might be changing the equation. Plus: tips for how to market a tub-less house. |
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In case of a complaint, can you justify why you chose to rent to one person over another? Property managers should obey these eight dos and don’ts to keep discrimination lawsuits at bay. |
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Are creative, highly produced property “films” still worth the expense? Has the moment for drones passed? Find out how real estate professionals are changing their promotional tactics and how you can adapt your business. |
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Your clients may believe a home with a smart thermostat is automatically worth more than a property without one. Help both buyers and sellers understand which tech features truly justify a higher sales price. |
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The Small Business Administration has eased equity requirements for its popular 7(a) loans, which can help you and your entrepreneurial clients expand your businesses. Find out how you can take advantage of this change. |
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“We think of them as these magnificent young minds doing things we don’t know how to do,” an FBI supervisor says. “Some of them are—but most of them aren’t.” Learn the real story behind the people coming after you online and how to protect yourself. |
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Real estate pros often look to the newest trends in residential design to revamp listings, but the past can also offer inspiration. Here are five ways to use the elegance of this bygone era to help your next listing stand out. |
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Using key words or phrases that elicit a positive emotional response may be enough to convince a prospect to work with you. Speech coaches and seasoned real estate professionals offer tips on what to say and when. |
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