While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing how to measure success and identifying where you are looking for improvements are all critical to know before jumping into the DXP buying process.

Your organization should start with a comprehensive self-assessment of its business needs, staff capabilities, management support and financial resources.

MarTech's "Enterprise Digital Experience Platforms: A Marketer’s Guide" takes a deep dive into the market for these platforms and what considerations should be applied in implementation. This 61-page report looks at why companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide.

Download the report today.