Good morning, Marketer, are you certain you want to go freelance?

In Monday’s newsletter, Kim wrote about the Great Resignation: “In article after article, I am reading that marketers are choosing the freelance life,” so they can work with “clients of their own choosing, in their preferred location, and at the hours that suit them best.”

Freelancing is not always so idyllic.

Clients will demand you be available for early morning Zoom meetings and late night calls to discuss the “couple of changes” that need to be made to your work.

You’ll likely have to master skills that are out of your wheelhouse. Ask yourself: are you really a natural salesperson, or accounts receivable clerk?

And the pressure of making payroll, when feeding your family is on the line, can be overwhelming.

If freelancing is the path you’ve chosen, Godspeed. But if you’re working in-house at a company or agency, please take our 2022 MarTech Salary and Career Survey. It takes less than 5 minutes to complete. We look forward to sharing the results with you all.

Chris Elwell
CEO, Third Door Media

The end of A/B testing

Marketers recognize that personalization increases campaign performance; they are rapidly adopting personalization products. Today, the most common method for personalization is to run A/B tests to find the best marketing approach for each customer segment or microsegment. But A/B testing does not scale – the more dimensions and choices you want to test, the longer it takes. Learn how self-learning AI will transform how marketers personalize.

Read more.

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Shorts

Quote of the day: “If we don’t diversify our approach to the market, soon we’ll be operating by the equivalent of candlelight. The industry risks losing $10 billion in annual sales – without a serious plan for what happens when everyone’s in the dark.” Angelina Eng, vice president, measurement and attribution at the IAB’s Programmatic+Data Center