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| Top Stories |  | | Ivy Liu |
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| | | | | Evidence presented during the antitrust trial shows Google (internally) acknowledged publisher chagrin. | | |
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howdy! | | | | | The creator economy is booming with brands chasing viral trends to monetize cultural moments online. | | |
| | | | | DSPs that harness advanced AI techniques and unique insights from shopping and entertainment signals are optimizing bid shading and winning rate models for advertisers. | | |
howdy! | | | | | Gamers have experienced adaptations that show a genuine love for the source material — and they’re hungry for more of that good stuff. | | |
| | | | | Marketers are being strategic about their investments across channels and tactics to acquire new customers and drive repeat purchases. | | |
howdy! | | | | | Brandtech Group’s AI company Pencil hopes a new anti-bias feature can give clients more confidence in the tech. | | |
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| | | | | In this new survey-driven report, learn how brands and agencies are improving cross-functional collaboration in their pursuit of personalized, data-driven creative. | | |
howdy! | | | | | Media buyer teams hope Trusted Execution Environments will unlock closely guarded budgets, as marketers’ reliance on first-party data grows. | | |
howdy! | | | | | If that sounds dramatic, the third day of its antitrust trial offers some compelling proof. | | |
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