Other things to know about - Only seven seats remain for the Digiday Programmatic Marketing Summit, December 3-5, in Nashville. Don't miss this chance to connect with programmatic leaders from OMD, Keurig Dr Pepper and more through lively dinners and one-on-one meetings. Secure your passes now.
- From Digiday's sister brand Glossy: Retail leaders are integrating AI across multiple touchpoints, including customer service, product discovery and marketing. Sponsored by Lily AI.
- When reaching and persuading voters in smaller, often more targeted races, contextual advertising and connected TV enable these campaigns to gain more traction. Sponsored by Seedtag.
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| Top Stories |  | | Ivy Liu |
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| | | | | With closing arguments made, the industry now awaits a ruling, which could come in the next few months. | | |
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howdy! | | | | | Publishing execs say Facebook’s change to “views” as the platform’s primary metric is just another way of measuring impressions, and the change has no impact on their Facebook strategy. | | |
| | | | | Data informs advertisers about who, where and when, but creative execution is how brands gain a competitive edge. | | |
howdy! | | | | | Five years ago, Lauren Speed-Hamilton and Cameron Hamilton became viral reality TV stars. Here’s how they turned 15 minutes of fame into careers. | | |
| | | | | Whether they play for relaxation or to fill brief moments in their day, mobile gamers are consistently engaged, offering brands a prime opportunity to deliver well-timed, relevant ads. | | |
howdy! | | | | | Marketers seem keener than ever to partner up and collaborate with another brand as a way to generate attention for both brands. | | |
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| | | | | Brands like Walmart are building membership programs that offer convenience, early access to special product releases and even complimentary streaming subscriptions for loyalty programs that stand out. | | |
howdy! | | | | | Digiday+ Research looks at how digital startups electrolyte drink mix brand Liquid I.V., energy drink brand Lucky Energy and olive oil brand Graza are building up brand love with IRL event activations to better position themselves for retail expansion. | | |
howdy! | | | | | Lawyers will argue the government’s case is outdated, and its innovations don’t mean it’s obligated to share with rivals. | | |
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