DOJ vs. Google: Can the digital media industry learn from the last 15 years? Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles? Additional coverage: Other things to know about - Just announced: Amazon, Forbes Media, EssenceMediacom and Universal Pictures are finalists for this year’s Digiday Awards. Check out the full list here.
- Publishers are reducing the risk of AI-altered images and deepfakes in political advertising, which contribute to the spread of disinformation, with new mitigation strategies and tools. Sponsored by The Media Trust.
- In the current price-sensitive environment, a new survey shows what consumers value most: discounts, loyalty programs and product reviews. Sponsored by Klavyio.
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Top Stories | | Ivy Liu |
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| | Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles? | |
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howdy! | | Sports organizations know that demand for these services stems, in part, from the complexity (and cost) consumers face when trying to view every televised match their team takes part in. | |
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| | Following Oracle’s ad business shutdown, marketers need a reliable alternative. They’re empowered to refine data strategies and boost marketing effectiveness. | |
howdy! | | The DMEXCO chatter has reached a consensus: “founder mode” isn’t inherently bad. | |
| | Innovations in AI are paving the way for the tech to become the new norm for all advertisers running programmatic advertising. | |
howdy! | | Discord is still in the early days of its push into advertising, but marketers who are already active on the platform see lots of potential in the future. | |
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| | As brands and agencies prioritize improving the relevancy and personalization of their ad creative, a new Digiday and Celtra survey shows that marketers lean on first-party data to inform their ad creative. | |
howdy! | | Formerly the Mars Agency, Mars United Commerce (MUC) is an independent commerce marketing company that helps guide marketers on how to best reach consumers’ in online and offline shopper ecosystems. | |
howdy! | | Twitch is opening its own Fortnite Creative experience, called “The Glitch,” on Friday, promoted by Twitch streamers and featuring advertisers such as Domino’s and Peloton. | |
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